02
CasiCielo
Stratbridges was contracted to work with the founders and developer of CasiCielo to map out a strategic path forward for taking a dream and turning it into a reality. Joanna’s work included overseeing the development of a pre-construction sales and marketing budget and plan, the vetting, contracting, and oversight of a team of creatives, including a PR firm, copywriters, social media experts, creative director, branding and graphic design experts, and website developers.
LEGACY
Tucked inside a pristine, hurricane-free ecological paradise in Panama and over 12 years in the making, CasiCielo is the real result of a vision — a dream for the next chapter of Bocas del Toro, one of the most naturally spectacular and culturally rich destinations in the world.
LOCATION
Bocas del Toro, Panama
PROPERTY ELEMENTS
Residential Communities, Wellness Centers, Hotels, Culinary Destinations
TOOLKIT
STRATEGY
ROADMAPPING
Identifying the best routes to get to a coveted destination. Designing a map of varied approaches and honing the tools and resources needed to arrive there and all future destinations.
UNCOVERING
Assessing past and present processes while shedding light on changes that can be implemented for positive outcomes and results.
CREATING + ELEVATING
Crafting digital & physical campaigns that bridge client and consumer touch points. Expanding impact by brand partnerships, social strategy, and digital communication.
SUPPORTING THE SYSTEM
Accomplishing long-term influence through a holistic approach. Ongoing support for all parts that contribute to a thriving whole. Website maintenance, project management, visual and influencer strategy, and data deep dives that can influence direction and decision-marking.