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Mukul Resort
When the owners and directors at Mukul Resort were ready to reopen and reintroduce the brand after a 2-year closure, they worked with Stratbridges to create a strategic roadmap for doing so. Joanna developed a plan that was acutely mindful of the current global landscape, the unique challenges facing the destination, and the exciting opportunities for welcoming guests back to this best-loved, legacy resort.
DISCOVER
Located on 1,675 acres of Nicaragua's blossoming southwest Pacific shore, in an expansive coastal region known as the Emerald Coast.
LOCATION
Guacalito de la Isla, Nicaragua
PROPERTY ELEMENTS
Hotel, Residences, Spa, Beach Club
TOOLKIT
STRATEGY
ROADMAPPING
Identifying the best routes to get to a coveted destination. Designing a map of varied approaches and honing the tools and resources needed to arrive there and all future destinations.
UNCOVERING
Assessing past and present processes while shedding light on changes that can be implemented for positive outcomes and results.
CREATING + ELEVATING
Crafting digital & physical campaigns that bridge client and consumer touch points. Expanding impact by brand partnerships, social strategy, and digital communication.
SUPPORTING THE SYSTEM
Accomplishing long-term influence through a holistic approach. Ongoing support for all parts that contribute to a thriving whole. Website maintenance, project management, visual and influencer strategy, and data deep dives that can influence direction and decision-marking.
IDENTIFYING QUICK WINS
Recalibrating through outside perspective and objectivity. Identifying opportunities that already exist or can exist through utilizing resources in different ways.